so if you look at the electorate when bill clinton got elected versus when ronald reagan got elected, the electorate has been changing for a very long time but the right didn't notice because they have been able to use these tricks to gin up their base and maximize their vote and they have always used the far right to do it. they get them excited over cultural issues -- >> what went wrong this time? for every african-american vote or latino vote you were going to lose a more conservative white person from say the southwest, but that doesn't exactly happen. the white vote sort of been up a bit for obama and then the african-american and the other minority votes zoomed. >> and part of the problem is number one they have lost the cities. they're losing including the urban white vote, losing more educated white voters among with minority vote% and losing young voters. part of the problem is them. the messaging they use to gin up their base turns off obviously younger people, it turns off women, turns off minorities and this time they really got minute norths excited about voting. there wa